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Create a Lucky Shopper campaign

Creating a Lucky Shopper campaign in Spaaza Console

Use Lucky Shopper campaigns when you want to randomly reward customers who buy qualifying items. In Create a campaign, the Lucky Shopper section offers three campaign types:

  • Lucky Free Item for a random free-item win
  • Lucky Grand Prize for a random monetary prize
  • Lucky Free Basket for a random free-basket win

All three Lucky Shopper types use the same overall campaign structure, with the main differences appearing in Prize settings.

Expected result​

  • You can review the Lucky Shopper campaign form before you create the campaign.
  • You can configure the qualifying rules, budget, timing, and prize settings before you save.
  • You can enable the campaign when it is ready to go live.

Create a Lucky Shopper campaign in Console​

  1. Open All campaigns.
  2. Click Create.
  3. In Lucky Shopper (new), choose one of the three campaign types: Lucky Free Item, Lucky Grand Prize, or Lucky Free Basket.
  4. In Basics, enter the Title and any internal identifiers you want to keep with the campaign.
  5. In Timing, set the campaign start and end dates. Lucky Shopper campaigns run within a defined date range rather than continuously.
  6. In Channel and store targeting, define where the campaign can apply.
  7. In Audience, add any included or excluded segments if the campaign should only apply to specific customers.
  8. In Qualifying baskets and items, define the products, basket conditions, and required matching items that make a customer eligible.
  9. In Budget, set the total budget available for the campaign.
  10. In Prize settings, configure the reward details for the campaign type you selected:
    • Lucky Grand Prize includes The value of the monetary prize.
    • Lucky Free Item includes Maximum number of items the free item voucher can be spent on.
    • All three types include Voucher claimed by default, Win voucher text, and Transaction message.
  11. Turn on Enable Campaign when the setup is ready.
  12. Click Create.

If something looks different​

  • If you do not see the three Lucky Shopper options, return to Create a campaign and look under Lucky Shopper (new).
  • The exact controls in Prize settings depend on which Lucky Shopper type you selected.
  • If you need to review campaign results after launch, use Lucky Shopper reporting.