Campaigns
The Campaigns section is where you organise campaign groups, create new campaign logic, and manage campaigns through states such as active, scheduled, completed, and disabled.
Campaign groups help you organise related campaigns into a programme. Within each group, the campaign type you choose determines what customer behaviour you reward, what qualification rules apply, and what kind of reward or content the campaign delivers.
Campaign types you can create
When you open Create a campaign in Spaaza Console, campaign types are grouped by the outcome they are designed to support.
Purchases and frequency
Use these campaign types when you want to reward spending behaviour, repeat visits, or product-specific purchase goals. This includes campaign types such as Spend Target, Purchase Number, Item Purchase Count, and Matching Item.
Lucky Shopper
Use these campaign types for prize-led mechanics based on winning rewards. The current create flow includes options such as Competition Free Item, Competition Grand Prize, and Competition Free Basket.
Profile and interactions
Use these campaign types when you want customers to join, sign in, complete profile data, or interact with branded content. This group includes Signup, Login, Profile Completion, Birthday, and Video campaigns. Some options may depend on your account setup.
Wallet contribution
Use these campaign types to add value to, or redeem value from, a wallet-based programme. The current create flow includes Spend and earn for earning contributions and Exchange for using stored value.
Composable
Use Composable campaigns when you need more control over how targeting, restrictions, and reward methods are combined in one campaign.
Personal Pricing Discounts
Use these campaign types for discount-led offers at basket or product level. The current create flow includes Simple Basket Discount, Fixed Monetary Discount, Free Product, Product Combo Price, Meal Deal, Meal Deal Monetary Discount, and Quantity Unit campaigns.
Referrals
Use Referral campaigns when you want to reward both the person making a referral and the person being referred.
Developers
Use these campaign types when campaign behaviour is triggered or managed through your own integration. The current create flow includes Interaction and Issue Rewards campaigns.
Games
Use these campaign types for interactive engagement mechanics. The current create flow includes Quiz, Tiles, and Memory campaigns.