Campaigns
| Associated Terms |
|---|
| Promotion, Loyalty |
| Parameter Names Used |
|---|
campaign_id, campaign_type |
In Spaaza campaigns are used to issue incentives to users based on certain interaction events, baskets (transactions) and user changes.
In the Spaaza data model, a ‘campaign’ does not only describe a traditional “promotional campaign” or “advertising campaign,” but has a much broader definition. A Spaaza ‘campaign’ represents a set of logic and actions which can be applied to end-users across the whole of the domain associated with a retailer or customer organisation. Spaaza has a set of API endpoints which can be used to add, view, manage or delete campaigns and their properties in order to affect the end-user experience. Additionally, a broad suite of analytics tools is provided to track performance of campaigns and the customers who make use of them.
For example, each of the following examples is managed as a campaign, or set of campaigns, in Spaaza:
- Points wallet - using a ‘wallet campaign’ is it possible to give each customer a points wallet and add points to or remove them from the wallet when events occur such as signing up for membership, or making a purchase. Fine-grained actions are possible using customer segments, such as “double points between 2 PM and 6 PM on a Tuesday in Anytown branch store for customers who previously bought ACME-branded products.”
- Referral rewards - it is possible to configure a ‘referral campaign’ which rewards both a customer and their friend with a voucher when the customer signs their friend up and the friend makes a purchase.
- Order discount - a ‘basket campaign’ can be used to give customers a percentage- or monetary-based discount on a basket at checkout time
- Loyalty programme - a loyalty campaign and associated loyalty rules can be used to configure an entire loyalty programme with loyalty levels and rewards based on status and actions within the programme
Managing campaigns and monitoring performance
In almost all cases, campaigns are managed using the Spaaza Console portal. Performance is also tracked via the Spaaza console using our realtime analytics and graphing tools.
Campaign types
It is possible to configure and manage multiple types of campaign through the Spaaza API. A brief explanation of each campaign type is provided below. The Type field is the name used for the campaign in any API requests and responses. The Title is the name for the campaign Spaaza uses in user interfaces and non technical documentation.
| Title | Type (API) | Description |
|---|---|---|
| Product discount campaign | product | Personal discounts on specific products |
| Spend and Earn campaign | cashback | Converts a percentage of the amount spent into a wallet contribution. |
| Spend Target campaign | progress | Issue a reward when a customer reaches a specified monetary spend target. |
| Signup campaign | signup | Issue a reward when a person creates an account (and opts-in to the program). |
| Birthday campaign | birthday | Issue a reward to a person on their birthday. |
| Basket discount (promotion) | basket | Applies a percentage discount on a basket at checkout. |
| Referral campaign | referral | Issue a reward to people who make a successful referral and to the person who is referred. |
| Profile Completion campaign | profile_completion | Issue a reward to people when they add specified fields to their profile. |
| Purchase Number campaign | purchase_count | Issue a reward when a person reaches a specified number of purchases. |
| Manual | manual | Manually added |
| Interaction campaign | interaction | Issue a reward for a generic interaction using Spaaza’s API |
| Points Wallet | points_wallet | Issue and manage points which can be exchanged for other benefits. Link levels to points saved |
| Credit Wallet | wallet | Issue and manage monetary credit that people can save and spend in stores or apps |
| Base campaign | loyalty | Base campaign used to manage core loyalty program rules |
| Exchange campaign | exchange | Allow a person to convert non-monetary wallet value (e.g. points) into a voucher |
| Home image campaign | mobile_content | An image that links to other app contents |
| Login campaign | login | Issue a reward to a person when they login via a specified app or website |
| Matching Item campaign | matching_item | Issue a reward for every matching item in a purchase. |
| Item Count campaign | item_purchase_count | Issue a reward when a target number of matching items has been purchased. |
| Upload campaigns | bulk | Use a Spaaza campaign CSV file to create campaigns in bulk |
| Subscription | subscription | Subscribe to additional member benefits (using Stripe as a payment processor). |