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ref: Mobile App Design Guide Text Content

Certain combinations of layout types, campaign types, and orientations of zones have different limitations in the amount of space available for certain text content. This guide is set up to make sure that configured campaigns look their best in any combination of campaign type and layout type.

Overview

Layout Type + Orientation Title Lines Description Lines Subtitle Lines (Discount Label) Title Char. Count Description Char. Count Subtitle Char. Count Notes Char. Count
Card + Horizontal 1 2 1 ? ? ? ?
Card + Vertical 1 2 1 ? ? ? ?
Tile + Horizontal 1 1 1 ? ? ? ?
Tile + Vertical 1 1 1 ? ? ? ?
Tile Detailed + Horizontal 1 2 1 ? ? ? ?
Tile Detailed + Vertical 1 2 1 ? ? ? ?
Banner + Horizontal 1 X 1 ? ? ? ?
Banner + Vertical 1 X 1 ? ? ? ?